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Every producer I speak to who's job hunting says they know their CV needs work but they just can't face it.
It's totally understandable. Writing about yourself is hard, especially when you've spent your career being the person who makes other people'
If the production work you are doing is becoming something you fundamentally don't want to do, you have three options. That's it. Three.

➡️ Pivot. Learn the systems, the tech, the commercial literacy, the Pipeline requires. It's learnable. But you h
Unpopular opinion: Pipeline production deserves more respect than it gets.

Keeping a brand consistent across fifty markets, thousands of variants, multiple territories - that's not lesser work. It's a different kind of creative problem. A systems pr
Ravel's Bolero. Performed by the Danish National Symphony Orchestra.

That's the metaphor George Floyd of Academy uses for premium production. And it's the best one I've heard.

Every person in the room a specialist. Every role essential. You can't f
The production industry is splitting in two.

There's the Premium - the 5% of work where execution IS the idea. And there's the Pipeline - the 95% feeding the content beast at speed and volume.

Real, growing and production for totally different prod
I'm working on production leadership roles atm. As some sort of self-soothing therapy, I've written in my blog how I'm tackling the searches - and discussing who should be in the room, where to find the right people, and the one question I always ask