A good producer is many things. I should know.
Alex Hedges - Founder, Curious Connections
Creative curiosity. Energetic leadership. Humility, empathy and respect. Insider knowledge that ensures company cultures are the best they can be.
Alex Hedges brings a rare perspective to advertising production recruitment. As a seasoned advertising producer who worked her way up the ladder from Runner to MD before transitioning into talent acquisition, she leverages her extensive industry experience across all sides of fully integrated production to connect exceptional production talent with dynamic creative studios, agencies, and brands. Not just filling roles, but fulfilling potential—for both talent and companies.
With years of hands-on senior production experience across prestigious creative agencies like Mother, Saatchi & Saatchi UK, and BBH London, Alex understands the nuanced requirements of production roles from all angles of the hiring equation. From studio floor to boardroom, she understands every step of the journey—and who can add value. Her background as a production manager and later producer at some of the UK's most awarded production companies (RSA, Stink, Outsider etc) ensures she is fully literate in the challenges of maintaining top craft when faced with business realities.
Production Evolution Expert
The production landscape has transformed dramatically in the past decade. Alex's comprehensive experience across commercial shooting, agency work, post-production, and integrated production gives her a unique advantage—she's been there, experienced the highs and lows, and developed an intuitive understanding of where people will thrive while helping companies flourish as well. In an industry of constant evolution, adaptable specialists are the currency of success. This firsthand knowledge creates a foundation of trust with both production candidates and clients that few production recruiters can match.
Notable Achievements
Alex established Saatchi & Saatchi's "Inside Job" department, growing the in-house production team from 6 to 25 staff and delivering over 200 productions in a single year. This included Direct Line's 360 campaign "Fleetlights," which won silver at Cannes Lions 2017. Behind every award-winning production is a perfectly assembled team—a philosophy that guided her leadership and continues to shape her production recruitment approach. Her department became the blueprint for Prodigious, which now spans the entire network.
She was also managing director of leading post-production house, Assembly Rooms, growing their roster of production talent, managing their growth and nurturing opportunities.
Curious Connections
Founded in December 2020, Curious Connections specializes in matching "adaptable production specialists" across varied disciplines—agency production, production company, brand in-house production, post-production, digital production, stills production, and hybrid production roles—with companies seeking their unique talents. In a world of algorithms, Alex offers something different—genuine production insight.
Curious Connections operates on a no-hire-no-fee pricing structure, reflecting Alex's confidence in finding the right match between production talent and creative organizations that value specialized skills. When you've walked the production path yourself, you know exactly who can thrive on it—this fundamental understanding guides all of Alex's production staffing decisions.
Commitment to Diversity & Inclusion
Alex is deeply committed to welcoming producers into the industry from all backgrounds. Her approach to diversity, equity, and inclusion in production recruitment goes beyond a website pledge or box-ticking exercise. Her inclusion policy is publicly available, and she transparently publishes her annual progress toward targets for bringing previously underrepresented candidates into the advertising production sector.
